Log

I recently analysed the UI/UX design of Lloyds Bank's website. Video: https://youtu.be/gmABVFNIAJA - Key takeaways: 1. Use images to evoke emotions associated with the outcome you’re selling. E.g., mortgage with _home_. - 2. Align images with target demographic. Relatable but aspirational. E.g, young, optimistic people in appealing settings. - 3. Signal reliability with symbols and font choice. E.g., Lloyds’ logo, serif font = authority, stability, trustworthiness. - 4. Use colour psychology. E.g., green = stability, growth, and tranquillity. - 5. Good rhetoric in text. Focus on outcomes as the products. Conversational language humanizes the sales pitch. E.g., home, comfort, belonging; your, you. - 6. Show scope and successes to establish credibility E.g., list services, show customer numbers. - 7. Embed helpfulness in design E.g., prominent support sections, friendly icons, showcasing app interface - 8. No surprises E.g, rounded buttons, arrows, one main CTA