"
These are the last days of social media as we know it.
...
Social media was built on the romance of authenticity. Early platforms sold themselves as conduits for genuine connection: stuff you wanted to see, like your friend’s wedding and your cousin’s dog.
Even influencer culture, for all its artifice, promised that behind the ring‑light stood an actual person. But the attention economy, and more recently, the generative AI-fueled late attention economy, have broken whatever social contract underpinned that illusion. The feed no longer feels crowded with people but crowded with content.
...
The difference between human and synthetic content is becoming increasingly indistinguishable. Earlier this year, CEO Steve Huffman pledged to “keep Reddit human,” a tacit admission that floodwaters were already lapping at the last high ground.
"
https://www.noemamag.com/the-last-days-of-social-media