There are eras of media, and each era has its own rules for how to craft an effective message.
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There was a time when brands or individuals could rely on the organic reach of their efforts, but the pay-to-play model has been standard for years.
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There exist several networks which gather freelancers to produce and distribute podcast clips.
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There are of course creators who achieve this by partnering with a talent agency offering essentially the same services under the hood.
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Creators can also replicate this on a smaller scale by employing a team to chop, bedazzle, and post clips designed to punish the algorithm with exposure until something hooks.
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there is a dollar rate, there is frequency, and there is duration. It operates like any other campaign.
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It should be noted that this isn’t a cheat code and the content itself must be remarkable in some way.
Source:
https://substack.com/home/post/p-197483620